Own Your Origin
Control your name, identity, domain, data, and core platform. Your foundation must be yours, so no platform can define or limit who you are and what you do.
Declaration of Sovereignty
Self-Sovereign Marketing
Self-Sovereign Marketing is the practice of building direct, durable, consent-based relationships that survive beyond any platform. It's a movement for marketers who want to own their origin, respect their audience, and grow without dependency on any single platform.
Axiom
People are nodes. Networks are roads.
Four Pillars
Participate in Public
Engage in the ideas and changes shaping your world to remain visible, relevant, and connected. Show up where your people are because meaningful connections matter more than platform preferences.
Prioritise People Over Platforms
Prioritise real, permission-based relationships. Remember there are people behind every metric. Leverage platforms and algorithms as tools, not an end in themselves.
Establish Direct Reach and Revenue
Build and sustain owned channels for your audience and income. If a single platform can silence or stop your business, you are not sovereign.
Core Values
Communicate with Clarity
Clear communication earns trust faster, reduces friction, and makes people more willing to engage, buy, and return. In an increasingly noisy landscape, clarity becomes a competitive edge because people respond to what they understand and trust compounds.
Act with Integrity
Integrity builds a reputation based on trust, which makes you harder to replace. When your actions consistently match your claims, you build relationships that exist independently of any platform.
Commit to Consent
Permission-based relationships outperform captive audiences because consent sets the foundation for trust. When people choose to engage or share information, their intent is explicit and voluntary. Consent creates loyalty that cannot be bought.
Respect Autonomy
When people are free to choose how they engage and change their preferences at any time, the relationship stays aligned and mutually valuable. Autonomy builds stronger and more resilient relationships because every action reflects a real choice made on their own terms.